In the year 2023, setting up an Instagram account for your business has never been easier. With the introduction of Facebook's Business Manager, individuals, businesses, and organizations can now easily manage their Instagram accounts with just a few clicks. In this guide, we'll walk you through the process of adding an Instagram account to Facebook's Business Manager.
Step 1: Sign Up for a Facebook Business Manager Account
The first step to adding an Instagram account to Facebook Business Manager is to sign up for a Facebook Business Manager account. You can do this by heading to the Facebook Business Manager website and clicking the "Create Account" button. Once you've created your account, you'll be taken to the main dashboard.
Step 2: Add Instagram Account
Once you've signed up for a Facebook Business Manager account, you can add your Instagram account. To do so, click the "Add Instagram Account" button. You'll then be prompted to enter your Instagram username and password. Once you've logged in, you'll be taken to the Instagram account settings page.
Step 3: Configure Settings
Once you've added your Instagram account to Business Manager, you can configure the settings. On the account settings page, you can select which people or organizations can access and manage your Instagram account. You can also set up roles and permissions for each user.
Step 4: Connect to Ads Manager
Once you've configured the settings, you can connect your Instagram account to Facebook Ads Manager. To do so, click the "Connect to Ads Manager" button. You'll then be asked to select which Ads Manager account you'd like to connect to your Instagram account. Once connected, you'll be able to access Ads Manager from within Instagram.
Step 5: Create Ads
Once you've connected your Instagram account to Ads Manager, you can create ads. To do so, click the "Create Ad" button. You'll then be asked to enter the details of your ad, such as the budget, target audience, and ad content. Once you've entered all the details, you can submit your ad for review.
Step 6: Monitor Performance
Once your ad has been approved and is running, you can monitor its performance. To do so, click the "Monitor Performance" button. This will take you to the Ads Manager dashboard, where you can view the performance of your ad. You can also use Ads Manager to adjust your ad's budget, target audience, and other settings.
Step 7: Track Insights
Finally, you can track your ad's performance using Instagram Insights. To do so, click the "Insights" button. This will take you to the Insights page, where you can view your ad's reach, engagement, and other metrics. You can use these insights to adjust your ad's settings and optimize its performance.
Conclusion
Adding an Instagram account to Facebook Business Manager is a great way to manage your account and take advantage of the powerful features of Ads Manager. By following the steps outlined in this guide, you can quickly and easily add your Instagram account to Business Manager and start creating ads.
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